meet Maggie
My journey as a designer began when I saw there was a lack of "heart" behind a piece of promotional graphic. I was an admin for my church at the time, and it frustrated me that the designers I was working with was simply pushing pixels - they churned out as many pieces of graphics as they could without really putting forethought and meaning into the pieces.
So I stepped in.
Now, many years later, my focus is to help business owners add sustenance and purpose to their visual elements, connecting what they do to how they should look in order to stand out from the noise, attract the right people through their doors, and propel their businesses to grow.
Because in this day and age, a logo alone is not enough. Everybody has their own user-generated logo. The problem is that they all look the same. But the one who stands out is the one who connects through meaningful visual identities.
Services
Full brand identity
Amplify your story through elevated & consistent branding to build familiarity, trust, and confidence every time your customers see you, so that you will be seen as the premium choice and grow.
brand refresh
Rejuvenate your branding to stay relevant, keep pace with your business's growth, and solidify the confidence your audience has built in you, so that your previous branding will stop holding you back.
overhaul rebrand
Realign your branding to represent your business's new direction, clear audience confusion, and erase outdated perception so that your brand will break the revenue glass ceiling from past brand decisions.
design process
My goal for every project I work on is to align who you are as a brand with how you visually present yourself to the world, so that your dream customers will take you seriously and become your loyal supporters, propelling your business to grow.
Here is what that process looks like:
1 / uncover
Branding without sustenance is just a pretty shell. That's why we start every project with comprehensive research and a 1:1 intensive strategy workshop, uncovering what makes your brand unique and setting up a strong foundation for a timeless identity that represents your brand.
2 / Strategize
Next, we use what we have uncovered in stage one to develop your brand foundation and positioning. From there, we strategically choose elements that align with your brand's core messaging through mood boarding. This allows you to visualize what each direction could look like before we go all-in on crafting your brand identity. Once you approve a mood board direction, we will move onto the custom design phase.
3 / design & refine
This is the fun part where we get to bring your brand to life! Many hours will be spent sketching, reiterating, and refining. At the end of the creative process, we will share detailed explanations of how each design decision is made and how each one supports your brand positioning. Once design is approved, we will package everything up so that you are ready to show the world your new branding.
let's be friends
